HTML e-mails and newsletters can consist of several text and image elements that are displayed depending on the selected layout template:
- Text and Image elements (content area)
- Footer (often contains legal information or announcements)
Newsletters are hardly scrolled. Important offers should therefore be on the first page.
Navigation helps to lead the user to the further areas.
Pictures are the eye-catcher in a newsletter. The pictures should therefore be placed left to get the readers attention to the text.