Email marketing is a form of online or direct marketing, which uses email as a means of communicating with potential or existing clients. For this, email campaigns for specific products or services are being created and sent in form of mailings to registered or potential clients. Integral components of email marketing are mail advertising, press releases, mailing lists, newsletters or autoresponder messages in e-commerce area.
The general goals of email marketing are increasing sales, increasing market share and the brand awareness or image positioning.
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