More Success with Trigger Campaigns

What are Trigger Campaigns?

Trigger campaigns are personalized email newsletters sent on specific occasions or events, with content tailored to the particular event. Trigger emails are sent automatically based on predefined rules or at a set time.

The recipient is at the center of the message

A trigger campaign delivers individual content to a specific person. Due to the personal relevance, recipients perceive the mailing as a personalized service and recognize the high relevance of the content. This significantly increases open and click-through rates and positively impacts brand perception.

Why are trigger emails ideal for online communication?

The targeted selection of content for a particular occasion helps maintain customer contact without overwhelming them with irrelevant information. Recipients expect information tailored to their interests and generally view it positively.

A smart setup for your trigger campaigns can greatly reduce the ongoing effort required for dialogue marketing. Once the process is set up, it runs independently, saving you valuable time and resources. In almost all cases, trigger campaigns can significantly boost conversion rates or online store sales.

What are the use cases for trigger emails?

The occasions for automated campaigns are diverse and range from birthday greetings and upselling or cross-selling emails to campaigns accompanying the entire contract duration or product lifecycle. They help ensure continued presence.

For instance, trigger emails can remind recipients of recurring dates and tasks, such as renewing a gym membership, or offer relevant services. Online shop users can be reminded of items left in their cart (remarketing) or receive reactivation campaigns after a period of inactivity.