The eyepin XML-interface gives you the opportunity to handle data in both directions - import and export data records from your CMS/CRM to eyepin and vice versa.
It's reasonable that most customers prefer to use their own CMS/CRM to track their company related content (e.g. addresses, articles).
The data transfer takes place via XML-records (Extended Markup Language). Depending on what you intend to do, there are special commands for altering (edit, remove, add) data records, which get explained in the following documentation http://docs.eyepin.com/api/intro.
The idea is very simple: a URL is called which passes the data/request to eyepin and you get a response back (response XML).
Furthermore there are so called event-handlers that can perform actions (e.g. calling a URL and transferring data) when something happens to the eyepin user database (e.g. someone changing his personal information).
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