eyepin offers the opportunity to manage newsletter topics with the product Marketing Suite. Topics can be subscribed to by the recipient contact or may be assigned to different recipient contacts by an eyepin User.
Defined topics can be assigned to individual items. With Sending by Topics, associated article will be sent only to those recipients who have subscribed to the topic.
The Marketing Suite also enables Behaviour-Oriented Sending. This means that the preferences of the recipient are stored in the data base so that the information can be used for future releases for the automatic selection of topics. As a result articles can be assigned to one or more subjects.
The delivery will be enabled by topic areas in the course of the compilation of the newsletter, so that an individual newsletter it is put together for each recipient and sent. In the event that the newsletter only contains themed articles, and a recipient has not subscribed to that topic, eyepin disables the sending to the address to prevent an empty mailing.
Create a newsletter with topics in 3 steps:
1) Create topics (Preferences --> Topics)
2) Assign a topic to an article
3) Activate sending by topics