The Click Through Rate (CTR) shows the recipients click behavior based on the individual products and links to your email campaign. The click rate is calculated by the rate of recipients who have at least clicked one link in en email.
You can see the number of recipients who have clicked at Unique , multiple clicks are listed unter Total. By clicking on the following information will be displayed:
- Absolute clicks on individual Item Areas
- Links contained in Item Areas
- As well as clicks on links in header or site notice
A detailed analysis of email addresses can be seen by clicking on .
The relative click rate shows the percentage of recipient who opened the email and clicked on a link.
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