How do I evaluate my campaigns with Google Analytics?

It is possible to evaluate the success of your campaign via Google Analytics. The links stored in your email can be provided with additional parameters (utm_campaign, utm_medium, utm_source) which allow an easy analysis in Google Analytics. These link parameters are automatically added to all the links in your emails:

• links that are stored permanently in the layout template (Footer links, header links, pre-header links)
• links you set in the WYSIWYG editor
• linksthat are stored with the clickthrough links to articles

 Google Analytics URL-Builder