face2face - Dispatch of B2B campaigns – eyepin Support-Center EN

Especially in the B2B sector, advanced personalization of your e-mail newsletter is an important point for success.

With "eyepin face2face" as optional upgrade, eyepin offers the opportunity use the email sender, signature and picture of the respective account manager in an email campaign.

Therefore you ''pimp'' important email campaigns to your key accounts. This brings many advantages:

The campaign is more valuable to the recipient, as it is directly addressed to him by his well-known account manager
The customer can directly reply to the campaign and the reply arrives in his account manager's inbox
Your account manager or agent will use the newsletter more active as a communication medium

This is how eyepin face2face works:

Setup and link with the account manager's database

The use of the account manager database requires a multi-tenant eyepin Marketing Suite account. An additional client will be unlocked to your account. Seperated from the normal address database, this client has his own account manager database.

You can reference information from your existing client to the account manager's database. That means you can include your deposited account manager's data base in other clients.

In the menu item ''Account Manager" you can deposit all your relevant master data (first name, last name, email, phone number, etc.) and additional customer-specific information (such as rayon, reply address, pictures, individual greetings). Importing the information is done either by manually by uploading a CSV file or by using an automated interface.

The account manager-client is used only for managing the account manager information, not to send the emails. When creating the database, a default account manager is defined. This default account manager is used for the case that a customer has no personal account manager.

Check if your account managers database is connected to the customers

Using the newsletters preview funktion, existing email addresses can be typed in to see if they are connected to their account manager.

Selecting the own test address and sending a test mail can check the accuracy of the shipping and reply address. The delivery is made using Send Manager. In this case no special settings have to be adjusted.

Content personalization of e-mails with account manager's information

When creating the email campaign, account managers information can be integrated into a newsletter's editorial, article or pre-header through filler text.

Personalization in 4 steps:

Click on in WYSIWYG Editor
Select Account Manager
Select the desired master data or additional fields of the relationship manager at wildcard name (filler text)
Confirm by clicking Ok

For more information about eyepin face2face please call your eyepin partner or our Sales Team. They are happy to help you.

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face2face - Dispatch of B2B campaigns

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