Most Smartphones and some desktop email programs display, not only subject and sender but also the first few words of an email newsletter in the inbox. These few lines are called pre-header.
The pre-header is therefore an important marketing tool for mobile clients. Often the text decides whether an email is opened or deleted.
How to add a pre-header into your newsletter:
- Click on Newsletter
- Create a new Newsletter or edit an existing by clicking on the symbol
- You can now place a text and format it with the WYSIWYG-editor by clicking pre-header