The preheader is an important tool for mailbox previews on mobile devices. These devices display not only the subject line but also the first few lines of the email. Typically, links to the online version or general information appear at the top of an email newsletter, which are not suitable for briefly describing the newsletter's content. This is where the preheader comes in.
A well-crafted preheader often influences whether the recipient reads the email or deletes it unopened.
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