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Attachments
An email attachment is a computer file sent along with an email message. One or more files can be attached with a link to any email message, and be sent along with it to the recipient. This is typi...
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Spoofing
Email spoofing is the forgery of an email header so that the message appears to have originated from someone or somewhere other than the actual source. Distributors of spam often use spoofing in an...
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Direct Marketing
Direct marketing, often referred to as dialogue marketing, includes all marketing activities, in which media is used to establish an interactive relationship with target persons to lead them to an ...
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Robinson List
A list of people who not wish to receive any promotional messages electronically. The austrian Robinson list for emails and newsletters is managed by the Rundfunk und Telekom Regulierungs-GmbH (RTR).
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Display of animated GIFs
The most important email clients support the display of animated GIFs. Only exception is Outlook 2007. This constraint should not be a problem, just keep in mind that only the first frame of the GI...
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Email Format (text, HTML, multipart)
Technical format in which an email is sent. The usual formats are text, HTML and Multipart. An email in text format contains only text. Formatting (different font sizes, font types, images, graphic...
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Permission Marketing
Form of marketing that is based on obtaining permission to send advertising messages to a customer. The recipient has at all times the possibility to unsubscribe.
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Tracking
Tracking is the measurement of the recipient reactions to a mailing. There can be a variety of success relevant characteristic, such as opening rate, click trough rate, unsubscribe rate and the del...
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What is a Double Opt-In?
After a positive registration, the user receives an email, which he has to confirm. Only then will the user receive a confirmation email and is officially registered. During that registration there...
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Multitenancy
The tenancy is the ability to create various clients within the shipping software. For example, for various newsletters (B2C and B2B) or businesses in the corporate network.