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  • MX Record

    A mail exchanger record (MX record) is a type of resource record in the Domain Name System that specifies a mail server responsible for accepting email messages on behalf of a recipient's domain, a...

  • Targeting

    Selection of recipients, according to certain criteria such as age or sex, sending them custom-built emails.

  • Direct Marketing

    Direct marketing, often referred to as dialogue marketing, includes all marketing activities, in which media is used to establish an interactive relationship with target persons to lead them to an ...

  • Robinson List

    A list of people who not wish to receive any promotional messages electronically. The austrian Robinson list for emails and newsletters is managed by the Rundfunk und Telekom Regulierungs-GmbH (RTR).

  • Personalization

    A special technique in order to send emails with the text of the mail varying for each recipient. The text is written only once and variable data for each recipient is inserted from a database (e.g...

  • Autoresponder

    An autoresponder is a computer program that automatically answers email sent to it. They can be very simple or quite complex. Autoresponders are often used as email marketing tools, to immediately ...

  • Display of animated GIFs

    The most important email clients support the display of animated GIFs. Only exception is Outlook 2007. This constraint should not be a problem, just keep in mind that only the first frame of the GI...

  • Recipient

    The number of addresses which receive the email.

  • Dialogue Marketing

    Direct marketing strategy, in which marketing strategies are designed in a way (e.g. lotteries or similar) that the recipient is asked for a reply.

  • Email Format (text, HTML, multipart)

    Technical format in which an email is sent. The usual formats are text, HTML and Multipart. An email in text format contains only text. Formatting (different font sizes, font types, images, graphic...