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More Success with Trigger Campaigns
What are Trigger Campaigns? Trigger campaigns are personalized email newsletters sent on specific occasions or events, with content tailored to the particular event. Trigger emails ar...
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Pictures
In the left sidebar under Media, you can upload and edit images. The folder My Images displays all images stored in your tenant. If you have permission to view images from other tenants, these will...
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A/B Split Testing
With A/B split testing, you can send different versions of your newsletter to a portion of your mailing list to analyze view and click statistics. This allows you to optimize your content. You can ...
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Editorial
The editorial in the email newsletter is optional and versatile. You can add a preface (editorial) to the articles you plan to send in the newsletter, or use only the editorial if you don’t want to...
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Preheader
The preheader is an important tool for mailbox previews on mobile devices. These devices display not only the subject line but also the first few lines of the email. Typically, links to the online ...
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Integrate content from other tools into the Email Newsletter
In the eyepin marketing platform, you can link created surveys, events, landing pages, and contests in the newsletter or add them as articles. The landing page forms will already be pre-filled when...
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Integrate Attachments in Email Newsletters
It is generally not common to send attachments in newsletters. However, eyepin offers the option to upload documents to the media archive and link them as download links within the text. This way, ...
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Click-Through Rate CTR
The Click-Through Rate (CTR) is a metric in online marketing that indicates how often a link or an ad was clicked in relation to the number of views or impressions. It is usually expressed as a per...
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Upload documents and add download link
All documents you upload to the eyepin platform can be linked as a download in the text either in your client account or, with appropriate permissions, across all client accounts. 1. Click on Media...
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WYSIWYG-Editor
What You See Is What You Get - you see the text while editing in normal formatting. WYSIWYG editors allow editing content on a website without (X)html knowledge.